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Monday, July 6, 2009

Tips on Branding Yourself


Branding is a concept which has been used in advertising for many years. When a business is successfully branded then everyone knows the name and represents success in the marketing world. A few examples and recognizable brands: Coke, Pepsi, Samsung Apple and BMW to just name a few. 

Branding is used in developing awareness of a name, identifying a trademark, to identify a product, service or a manufacturer. Branding can also be used in distinguishing a symbol, mark, logo, name, word, sentence or an individual which distinguishes a product from other similar products in the market.

The purpose of this article to help you brand a new product - you. I feel that the branding concept could be extended to the life skill and self-improvement world. The way to do this is a life skill called a re-authoring of self or re-scripting your brand. Re-authoring of self or re-scripting is done by developing an action plan that assists you in forming a new identity and then branding it to your outer world.

Individuals who experienced childhood abuse and/or trauma are robbed of their ability to know themselves and the only identity they know of is the one their abuser drape them in. Their sense of self is lost and he/she move through life not knowing who they are.

Tips on Positive Change

In life, everyone has the right or personal authority to know his/her own identity. Many who have created a new identity are seen as being successful in re-inventing themselves. 

Re-scripting is a way to re-create or re-author self into whatever he/she wants to be. A new script is an identity map of how he/she would want to act, feel, look, think and react. This self-concept allows the "developer" to create and then know exactly the exact steps he or she took to create their new identity. He or she will know what distinguishes self from others. Start today in re-thinking yourself completely, script it on paper into an action plan, practice it every day, and hold steadfast to that scripted identity.

After the re-scripting is complete an action plan needs to be developed and then practicing your new script to gain mastery of the new identity. 

Mastery of the new identity is accomplished through practicing, practicing and practicing it some more days, over months. Over a course of months, the new identity will become a natural function of self. 

Take Away

Remember practicing your new brand is what makes any person in sports, business, or a profession become proficient. Once the new script is completed, then investigate and learn the principles of branding. Apply these principles to spread the awareness of the new identity and give light to your creation.

         Coach Bill
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